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Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors - a bitter, bottom-shelf whisky, and a flavorless foreign moonshine - and go on to save an industry and create two of the most popular brands in the country.
When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.
A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.
Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.
Eventually challenging America's burger joint heavyweights, two future fast-food kingpins find themselves on a collision course in an all-out chicken sandwich war that is still raging to this day.
Two icons compete for America's coffee drinkers and forever change a worldwide, multi-billion-dollar industry.
A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.
The top-selling candy days of the year revolve around Easter, Valentine's Day, and Halloween. And it all started with a few bold pioneers.
Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor-intensive meal at the table to a meal of convenience on the go.
Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.
When a New York bakery owner passes away suddenly, his wife Martha Entenmann takes the reigns of the company and grows it into a national powerhouse. Meanwhile, a married couple have bankrupted one bakery, but are determined to succeed their second time around and conquer the baking world with a revolutionary way to sell snack cakes, including their iconic oatmeal creme pie.
In New York City, former Olympic wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open wildly different establishments in the heart of the city: one of America's first Japanese restaurants, and a swinging singles bar that will go on to become one of the country's most iconic restaurant chains.
Restaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.
When Colonel Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.
Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.
In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.
When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.
When a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain. Soon a rivalry starts with a beloved Southern-based donut shop, with both on a collision course, destined to become nationwide icons.
In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet, introduce lager beer to the nation, and become two of the biggest companies on Earth for half a century.
The fascinating stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.
Dr. John Kellogg and his brother start a revolution in breakfast, while rival C.W. Post takes direct aim at an empire of his own. And the creation of an iconic food comes at a cost, as the brothers' relationship reaches a boiling point under the weight of their success.
William Wrigley stumbles upon a new product that will kickstart a revolution across industries, but not before sparking a life-long rivalry.
In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.
As C.E. Doolin and Herman Lay try to control the chips business in the 1950s, their success inspires one of the biggest companies in the world to design a strong, saddle-shaped chip and a revolutionary container to ship them in.
In the 1970's, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, using the best ideas of his former franchise to modernize the brand. In an unprecedented move, Ray Kroc brings on a world renowned chef to develop the chicken nugget, breakfast, and try to crush the would-be king once and for all.
A young boy accidentally discovers a frozen treat on a stick; a candy store owner reinvents ice cream and launches the first ever ice cream truck; when two men own a patent on the same thing, a battle erupts.
Gilbert Swanson inherits his father's frozen turkey company and partners with a food chemist to innovate a revolutionary dinner that Americans can heat up at home.
A short order chef invents the hamburger bun and engineers a new way of making a burger faster than ever before; Nathan Handwerker invests his life savings into a hot dog stand at Coney Island.
When a chemist begins working at the Joseph A. Campbell preserve company, he invents a condensed soup that brings this rare luxury to the nation for the first time. But as they try to get the word out to Americans who aren't yet accustomed to soup, it also attracts the attention of Henry Heinz, who becomes a bitter competitor in a race for revolutionary innovation and nationwide soup sales dominance.
A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and revolutionize packaging. But when his former partners strike back with their signature invention, the chocolate sandwich cookie, Green retaliates with the help of milk chocolate titan Milton Hershey, and rolls out the biggest selling cookie of all time.
Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown. And when the empires meet, they will have to strike a deal...or go to war.
In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.
At the turn of the 20th century, James Kraft challenges thousands of years of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition, and introduce a shelf-stable cheese of their own, putting them on a collision course with James Kraft's flourishing cheese juggernaut.
In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc a wave of other entrepreneurs try to cash in on the fast food restaurant craze. Two Florida visionaries start up what will become Kroc's biggest rival, by re-inventing their kitchen's equipment into the pioneering "flame broiler." Over the next two decades the two iconic restaurants battle it out over burgers, launching signature sandwiches that will become staples all over the world.
In 1919, Milton Hershey is king of the chocolate business. But everything changes when in a Post WW1 sugar price drop, a rush of competitors spring up, including his former employee HB Reese, who will go on to create the best selling candy on the planet. But Reese isn't Hershey's only rival, when a brilliant marketer soon comes up with not one, but two of the most iconic candy bars in history.
In the 1950's, two enterprising brothers from Wichita, Kansas aim to build their restaurant, Pizza Hut, into a franchise empire by boldly introducing America to a little-known Italian dish--pizza. Americans soon fall in love with their signature, thin crust pizza, but unchecked growth and an underdog rival, Domino's, threatens to derail their first-of-its-kind pizza franchise juggernaut.
As the Great Depression hits, the titans of food push the envelope of innovation to feed a hungry nation. Then WWII sees competing industrial empires joining the war effort in a united front to fuel the forces fighting for freedom abroad. And in Post-War America, visionaries like Harland Sanders, the McDonald brothers and Ray Kroc battle to revolutionize the restaurant industry, and pave the way for the golden age of the American dream.
A new breed of innovator rises up to expand American industry and push the limits of new technology; a father-and-son duo named Mars start on a path to challenge the chocolate throne.
In the wake of the Civil War, a revolution is taking place on the backs of visionary entrepreneurs of industry. Before they become brand names, budding innovators like Henry Heinz, John and Will Kellogg, and C.W. Post push the limits of ingenuity to launch businesses that will revolutionize industry, and change the landscape of the nation forever.
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